Hi I’m James.
I help professionals and entrepreneurs optimise their performance and wellbeing. My approach is bespoke to each person.
I spent years trapped in a “golden cage”, while suffering procrastination, self sabotage, bad decision making, overworking, anxiety or panic symptoms, burnout symptoms, emotional lows, outbursts, and emotional disconnection with myself and with others. I was afraid that I would live a life of emotional pain, underperformance & never reach my potential.
After a long journey exploring the most effective treatments I could find, I overcame that struggle, but discovered that at the same time I was entering a new level of personal and professional growth and self-actualisation.
I now help others go on their own journey of overcoming mental health difficulties and inner blocks, and unleashing their true selves and discovering their true potential.
I had a successful career in the City, a privileged lifestyle and a history of good health – but then I began to experience a range of mental, emotional and physical symptoms; became increasingly disengaged in my work; and found myself feeling empty or unfulfilled despite my achievements.
My work inbox piled higher and I found myself wincing when new work messages came in. My health was falling apart, I felt overwhelmed and unable to cope, and I began to fear having some kind of breakdown. Worries of failing in my career, and being unable to support myself and loved ones clouded my mind. I couldn’t think straight, felt emotionally exhausted yet struggled to get to sleep at night. I also developed chronic pain, a less recognised stress & anxiety related symptom.
Despite it all, I remained only partly conscious and accepting that I had a problem. I took treatments like medication and rest as recommended by doctors, but they were only band-aid solutions and I continued to worsen. Nobody could explain a root cause for my problems. I pushed on in the same way I always had, without really having a plan.
Eventually I reached breaking point. I went through one of the most difficult periods in my life. But what I didn’t realise was that period was also a turning point: I had been forced to seek help, and that help would allow me to turn this incredible difficult into a life-changing opportunity.
Through perseverance and good luck I found incredible professionals who helped me discover that the problems I was facing were due to systems of thought and emotion occurring within me. Over time they helped me optimise those systems, thereby resolving these problems and allowing me to to experience levels of performance and wellbeing I had never thought possible.
Inner Optimisation® evolved from what helped me most – now I use it to help others.





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